Social Media Engagement: Facebook Wins

A recent study, conducted by Constant Contact and Chadwick Martin Bailey, indicates that people are more likely to interact with brands via Facebook than any other social network. The data collected in the study, which surveyed 1,491 adults living in the United States, determined that 34% of Facebook users interact with their favorite brands through Facebook. When compared with Twitter and LinkedIn engagements of 4% and 1% respectively, Facebook is the undisputed winner

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Social Media Engagement: Facebook Wins

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